CHRISTMAS 2026 – TET 2027 FRAGRANCE TRENDS: A FORECAST FOR PERFUMES & SCENTED CANDLES
From perfume gift sets to seasonal scented candle collections, Christmas and Tet offer manufacturers opportunities to explore fragrance concepts inspired by emotions, cultural traditions, and gifting occasions. Which fragrance families should manufacturers explore, and how can they develop products tailored to each festive season?
In “Christmas 2026 – Tet 2027 Fragrance Trends,” PEROMA brings together market signals, analyzes fragrance trends, and provides forecasts to inspire the development of perfumes, scented candles, and home fragrance products.
Market Signals Highlight Seasonal Product Development Opportunities
According to Metric data compiled by PEROMA, online perfume sales in Vietnam reached VND 1,351.5 billion in 2025 within the scope of the market monitored, with December recording the highest monthly sales of the year. Meanwhile, online scented candle sales reached VND 36.7 billion, with December sales approximately 11.43% higher than in November.
These figures provide useful market signals for manufacturers planning seasonal product development, from fragrance selection to product formats and gifting concepts. Mini perfumes, fragrance discovery sets, and themed scented candle collections are also among the product development directions highlighted in PEROMA’s report.
Christmas 2026 – Tet 2027: Key Fragrance Directions to Watch
Each festive season brings distinct emotions, cultural influences, and fragrance experiences.
For Christmas 2026, PEROMA explores gourmand, festive spice, and winter forest fragrance families as notable development directions, evoking warmth and the festive atmosphere of Christmas. Manufacturers can consider these fragrance families when developing seasonal perfume and scented candle collections.
For Tet 2027, citrus, tea, herbal, incense, woody, and Asian-inspired floral fragrance families are highlighted as promising sources of inspiration for seasonal fragrance development. Combining fresh, delicate notes with warm, rich scent profiles opens up diverse possibilities for creating fragrances with a modern Asian character.
Among the fragrance families analyzed for Christmas 2026 and Tet 2027, which combinations are forecast by PEROMA to show strong potential?
Discover the fragrance families forecast to show strong potential in PEROMA’s full report.
Explore PEROMA’s Fragrance Trend Forecast Report
“Christmas 2026 – Tet 2027 Fragrance Trends” provides valuable insights to support manufacturers in their research and product development processes:
- Market Signals: Data and consumer trends related to perfumes, scented candles, and seasonal fragrance products.
- Fragrance Forecast Map: Fragrance families forecast by PEROMA to show potential for Christmas 2026 – Tet 2027, offering direction for fragrance research and evaluation.
- Product Development Ideas: Seasonal collection concepts and fragrance solutions from PEROMA for manufacturers to explore.
Beyond market insights and fragrance forecasts, PEROMA also presents fragrance solutions for scented candles and home fragrance products, supporting manufacturers in selecting, testing, and customizing fragrances to suit their fragrance concepts, product applications, and brand positioning.
Request the full report to explore fragrance forecasts and product development directions for Christmas 2026 – Tet 2027.
