{"id":4401,"date":"2026-11-10T03:24:20","date_gmt":"2026-11-10T03:24:20","guid":{"rendered":"https:\/\/peroma.vn\/?p=4401"},"modified":"2026-11-10T04:55:47","modified_gmt":"2026-11-10T04:55:47","slug":"christmas-2026-tet-2027-fragrance-trends","status":"publish","type":"post","link":"https:\/\/peroma.vn\/en\/christmas-2026-tet-2027-fragrance-trends\/","title":{"rendered":"CHRISTMAS 2026 &#8211; TET 2027 FRAGRANCE TRENDS: A FORECAST FOR PERFUMES &#038; SCENTED CANDLES"},"content":{"rendered":"<p><em>From perfume gift sets to seasonal scented candle collections, Christmas and Tet offer manufacturers opportunities to explore fragrance concepts inspired by emotions, cultural traditions, and gifting occasions. Which fragrance families should manufacturers explore, and how can they develop products tailored to each festive season?\u00a0<\/em><\/p>\n<p><span data-contrast=\"auto\">In <\/span><b><span data-contrast=\"auto\">\u201cChristmas 2026 &#8211; Tet 2027 Fragrance Trends,\u201d<\/span><\/b><span data-contrast=\"auto\"> PEROMA brings together market signals, analyzes fragrance trends, and provides forecasts to inspire the development of perfumes, scented candles, and home fragrance products.<\/span><\/p>\n<figure id=\"attachment_4409\" aria-describedby=\"caption-attachment-4409\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4409 size-full\" src=\"https:\/\/peroma.vn\/wp-content\/uploads\/2026\/11\/xu-huongeng.jpg\" alt=\"PEROMA presents its Christmas 2026 - Tet 2027 fragrance trend forecast report for the perfume and scented candle industries\" width=\"800\" height=\"600\" srcset=\"https:\/\/peroma.vn\/wp-content\/uploads\/2026\/11\/xu-huongeng.jpg 800w, https:\/\/peroma.vn\/wp-content\/uploads\/2026\/11\/xu-huongeng-300x225.jpg 300w, https:\/\/peroma.vn\/wp-content\/uploads\/2026\/11\/xu-huongeng-768x576.jpg 768w, https:\/\/peroma.vn\/wp-content\/uploads\/2026\/11\/xu-huongeng-600x450.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-4409\" class=\"wp-caption-text\">PEROMA presents its Christmas 2026 &#8211; Tet 2027 fragrance trend forecast report for the perfume and scented candle industries<\/figcaption><\/figure>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/peroma.vn\/en\/christmas-2026-tet-2027-fragrance-trends\/#Market_Signals_Highlight_Seasonal_Product_Development_Opportunities\" >Market Signals Highlight Seasonal Product Development Opportunities\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/peroma.vn\/en\/christmas-2026-tet-2027-fragrance-trends\/#Christmas_2026_%E2%80%93_Tet_2027_Key_Fragrance_Directions_to_Watch\" >Christmas 2026 &#8211; Tet 2027: Key Fragrance Directions to Watch\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/peroma.vn\/en\/christmas-2026-tet-2027-fragrance-trends\/#Explore_PEROMAs_Fragrance_Trend_Forecast_Report\" >Explore PEROMA&#8217;s Fragrance Trend Forecast Report\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Market_Signals_Highlight_Seasonal_Product_Development_Opportunities\"><\/span><b><span data-contrast=\"none\">Market Signals Highlight Seasonal Product Development Opportunities<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">According to Metric data compiled by PEROMA, online perfume sales in Vietnam reached <\/span><b><span data-contrast=\"auto\">VND 1,351.5 billion in 2025<\/span><\/b><span data-contrast=\"auto\"> within the scope of the market monitored, with December recording the highest monthly sales of the year. Meanwhile, online scented candle sales reached <\/span><b><span data-contrast=\"auto\">VND 36.7 billion<\/span><\/b><span data-contrast=\"auto\">, with December sales approximately 11.43% higher than in November.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">These figures provide useful market signals for manufacturers planning seasonal product development, from fragrance selection to product formats and gifting concepts. <\/span><b><span data-contrast=\"auto\">Mini perfumes, fragrance discovery sets, and themed scented candle collections<\/span><\/b><span data-contrast=\"auto\"> are also among the product development directions highlighted in PEROMA&#8217;s report.<\/span><\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Christmas_2026_%E2%80%93_Tet_2027_Key_Fragrance_Directions_to_Watch\"><\/span><b><span data-contrast=\"none\">Christmas 2026 &#8211; Tet 2027: Key Fragrance Directions to Watch<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Each festive season brings distinct emotions, cultural influences, and fragrance experiences.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">For Christmas 2026<\/span><\/b><span data-contrast=\"auto\">, PEROMA explores gourmand, festive spice, and winter forest fragrance families as notable development directions, evoking warmth and the festive atmosphere of Christmas. Manufacturers can consider these fragrance families when developing seasonal perfume and scented candle collections.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">For Tet 2027<\/span><\/b><span data-contrast=\"auto\">, citrus, tea, herbal, incense, woody, and Asian-inspired floral fragrance families are highlighted as promising sources of inspiration for seasonal fragrance development. Combining fresh, delicate notes with warm, rich scent profiles opens up diverse possibilities for creating fragrances with a modern Asian character.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Among the fragrance families analyzed for Christmas 2026 and Tet 2027, which combinations are forecast by PEROMA to show strong potential?<\/span><\/b><\/p>\n<figure id=\"attachment_4410\" aria-describedby=\"caption-attachment-4410\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4410 size-full\" src=\"https:\/\/peroma.vn\/wp-content\/uploads\/2026\/11\/web-copy.jpg\" alt=\"PEROMA forecasts Asian cultural heritage as a notable source of inspiration for developing seasonal fragrance collections for Tet 2027\" width=\"800\" height=\"600\" srcset=\"https:\/\/peroma.vn\/wp-content\/uploads\/2026\/11\/web-copy.jpg 800w, https:\/\/peroma.vn\/wp-content\/uploads\/2026\/11\/web-copy-300x225.jpg 300w, https:\/\/peroma.vn\/wp-content\/uploads\/2026\/11\/web-copy-768x576.jpg 768w, https:\/\/peroma.vn\/wp-content\/uploads\/2026\/11\/web-copy-600x450.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-4410\" class=\"wp-caption-text\">PEROMA forecasts Asian cultural heritage as a notable source of inspiration for developing seasonal fragrance collections for Tet 2027<\/figcaption><\/figure>\n<p style=\"text-align: center;\"><strong><span class=\"TextRun SCXW234616155 BCX0\" lang=\"VI-VN\" xml:lang=\"VI-VN\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234616155 BCX0\">Discover<\/span><span class=\"NormalTextRun SCXW234616155 BCX0\"> the <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234616155 BCX0\">fragrance<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW234616155 BCX0\">families<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW234616155 BCX0\">forecast<\/span><span class=\"NormalTextRun SCXW234616155 BCX0\"> to <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234616155 BCX0\">show<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW234616155 BCX0\">strong<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW234616155 BCX0\">potential<\/span><span class=\"NormalTextRun SCXW234616155 BCX0\"> in <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234616155 BCX0\">PEROMA&#8217;s<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW234616155 BCX0\">full<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW234616155 BCX0\">report<\/span><span class=\"NormalTextRun SCXW234616155 BCX0\">.<\/span><\/span><span class=\"EOP Selected SCXW234616155 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/strong><\/p>\n<p><a href=\"https:\/\/forms.cloud.microsoft\/pages\/responsepage.aspx?id=EI-xqi9l00yWyxGcppPvAHZ3TXSWObNNmPLzjIp5y9pURUxQRlJaVlpZNUNGUllGRTU1NEVMMVNEVC4u&amp;route=shorturl\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4406 size-full aligncenter\" src=\"https:\/\/peroma.vn\/wp-content\/uploads\/2026\/11\/option-1-copy.jpg\" alt=\"\" width=\"481\" height=\"81\" srcset=\"https:\/\/peroma.vn\/wp-content\/uploads\/2026\/11\/option-1-copy.jpg 481w, https:\/\/peroma.vn\/wp-content\/uploads\/2026\/11\/option-1-copy-300x51.jpg 300w\" sizes=\"auto, (max-width: 481px) 100vw, 481px\" \/><\/a><\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Explore_PEROMAs_Fragrance_Trend_Forecast_Report\"><\/span><b><span data-contrast=\"none\">Explore PEROMA&#8217;s Fragrance Trend Forecast Report<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b><span data-contrast=\"auto\">\u201cChristmas 2026 &#8211; Tet 2027 Fragrance Trends\u201d<\/span><\/b><span data-contrast=\"auto\"> provides valuable insights to support manufacturers in their research and product development processes:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Market Signals:<\/span><\/b><span data-contrast=\"auto\"> Data and consumer trends related to perfumes, scented candles, and seasonal fragrance products.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Fragrance Forecast Map:<\/span><\/b><span data-contrast=\"auto\"> Fragrance families forecast by PEROMA to show potential for Christmas 2026 &#8211; Tet 2027, offering direction for fragrance research and evaluation.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Product Development Ideas:<\/span><\/b><span data-contrast=\"auto\"> Seasonal collection concepts and fragrance solutions from PEROMA for manufacturers to explore.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Beyond market insights and fragrance forecasts, PEROMA also presents fragrance solutions for scented candles and home fragrance products, supporting manufacturers in selecting, testing, and customizing fragrances to suit their fragrance concepts, product applications, and brand positioning.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Request the full report to explore fragrance forecasts and product development directions for Christmas 2026 &#8211; Tet 2027.<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From perfume gift sets to seasonal scented candle collections, Christmas and Tet offer manufacturers opportunities to explore fragrance concepts inspired by emotions, cultural traditions, and gifting occasions. Which fragrance families should manufacturers explore, and how can they develop products tailored to each festive season?\u00a0 In \u201cChristmas 2026 &#8211; Tet 2027 Fragrance Trends,\u201d PEROMA brings together [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[105,106,107],"tags":[],"class_list":["post-4401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-events","category-specialized-activities","category-application"],"acf":[],"_links":{"self":[{"href":"https:\/\/peroma.vn\/en\/wp-json\/wp\/v2\/posts\/4401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/peroma.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/peroma.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/peroma.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/peroma.vn\/en\/wp-json\/wp\/v2\/comments?post=4401"}],"version-history":[{"count":4,"href":"https:\/\/peroma.vn\/en\/wp-json\/wp\/v2\/posts\/4401\/revisions"}],"predecessor-version":[{"id":4411,"href":"https:\/\/peroma.vn\/en\/wp-json\/wp\/v2\/posts\/4401\/revisions\/4411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/peroma.vn\/en\/wp-json\/wp\/v2\/media\/4409"}],"wp:attachment":[{"href":"https:\/\/peroma.vn\/en\/wp-json\/wp\/v2\/media?parent=4401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/peroma.vn\/en\/wp-json\/wp\/v2\/categories?post=4401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/peroma.vn\/en\/wp-json\/wp\/v2\/tags?post=4401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}